Our vision is to take entrepreneurship to the economically poor. The change we are foreseeing is a considerable change in standard of living of the region (or vicinity). This is through reduction of drudgery or improvement in income levels of the business/entrepreneur Vision is to provide knowledge (and information) to create & enter (rural) markets.
Entrepreneurship is a vital component of economic growth and development. The creation of new business entities not only generates value added, fiscal revenues, employment and innovation, but is an essential ingredient for the development of a vibrant small- and medium-sized business sector—the core of most competitive economies. It has the potential to contribute to specific sustainable development objectives, such as the employment of women, young people or disadvantaged groups. Growth-oriented entrepreneurs can also contribute to structural transformation and building new industries, including the development of eco-friendly economic activities. Today India is facing jobless growth. Ironically, there is no dearth of talent in the country especially in the countryside. An entrepreneurial ecosystem in rural India would nurture this human potential and give them access to avenues to aspire, dream and fulfill big.
India is blessed with diverse problems that are avenues of potential opportunities even at the lower end of the spectrum. However, capitalizing them into entrepreneurial ones would need a certain level of preparation of the ecosystem. If we visualize the “startup” ecosystem in the country, the cities that ring a bell immediately are Bangalore, Hyderabad and Gurgaon. These cities have risen up to the aspirations of the budding entrepreneurs in providing them the ecosystem to try, innovate and thrive. These present ecosystems have a lot to teach (positive or negative) about nurturing entrepreneurs. In the run to trigger an entrepreneurial ecosystem in rural India, most of the learnings have to be carefully applied customized contextually to the rural geography, infrastructure availability and culture.
Dr. Gayathri Aaditya
Operations and Execution
Alma Mater: LBNL , Berkeley and IISc Bangalore
Strategy and Design
Rural Experience: 7 years
Alma Mater: IIT Bombay
Partnerships and Outreach
Alma Mater: TU Berlin
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